World Wrap Masters Dubai set to unleash Middle Eastern talent at FESPA
Global contest attracts top vehicle wrapping talent and vinyl experts
DUBAI: The eagerly awaited World Wrap Masters competition will make its mark at FESPA Middle East from January 20-22, 2025, at the Dubai Exhibition Centre.
A part of a global competition series, World Wrap Masters draws top-tier vehicle wrapping talent and expert vinyl artists from around the world, showcasing incredible skills alongside FESPA’s famed global print exhibitions.
At FESPA’s inaugural Middle Eastern event in January 2024, over 150 leading brands participated, attracting 3,000 attendees across three days. Visitors from 88 countries – including the UAE, Saudi Arabia, India, and Egypt – represented a wide interest in the print and wrapping industries.
Bazil Cassim, FESPA’s Regional Manager for the Middle East and Africa, noted, “The World Wrap Masters competition at FESPA Middle East offers an unrivalled opportunity for the region’s wrapping community to showcase their skills and learn from world-renowned experts.”
World Wrap Masters 2025
The vehicle wrap films market is seeing rapid growth in the GCC, driven by increased vehicle sales and demand for speciality products such as window tinting and paint protection, especially relevant given the region’s climate. The market, estimated at USD7.14 billion in 2023, is expected to grow to USD8.47 billion by 2024 and could reach USD39.31 billion by 2033.
Opportunities for Competitors
World Wrap Masters Middle East will offer participants hands-on experience, with training sessions led by The Wrap Institute, renowned for its instructional demos and insider tips on flawless vinyl application. An expert judging panel will evaluate competitors through rounds of technical challenges, from colour changes to printed vinyl wraps on vehicles and other objects.
The competition will conclude with the prestigious World Wrap Masters Final in Berlin from May 6-9, 2025.
How to Register?
Participants aiming to compete must be available from January 20-22 in Dubai and ready to face rigorous rounds of competition.
The winner of the Middle East competition will claim the title ‘World Wrap Masters Middle East Champion’, along with a trophy and travel sponsorship to Berlin.
World Wrap Masters is sponsored by Avery Dennison as the PPF and Colour Change Partner, and Arlon as the Print Media Partner.
To register for the competition or to find additional details, you can visit the official website. FESPA Middle East’s registration is open now, with free entry available using promo code FMEM502.